Universal Rightfield Property Holdings, Inc. (UP) was organized as a result of the merger that took effect on May 3, 1996 among three companies engaged in oil exploration activities and property development. As a result of the merger, the company changed its name to Universal Rightfield Property Holdings, Inc. and also changed its primary purpose to a holding company and real estate development. UP's core business is to provide the residential and leisure- related needs and wants of the middle and upper middle income market. The company serves this market in two areas: affordable residential condominiums and innovative leisure developments. The company is the first developer to offer condominiums with integrated facilities for work and leisure that are targeted for the middle income market. The company's first leisure project is Universal Leisure Club, the first one of its kind that offers ownership to multiple clubs for a single propriety membership share. Universal Leisure Club consists of two business clubs, one city sports club, one beach club, and two golf courses.