Ipsos is an innovative, entrepreneurial, client-focused organisation providing research services to clients on a global basis. We set for ourselves high standards and aim to work collaboratively in partnership with our teams in order to service our clients most effectively.

We are proud to be the only global market research company that is managed and led by market researchers who are passionately curious about people, markets, brands and society. We make our changing world easier and faster to navigate and inspire clients to make smarter decisions. We deliver with Security, Speed, Simplicity and Substance. These “4S” criteria are the pillars of our approach -- aiming to simplify our organization and processes, steering our teams towards new strategic priorities and amplifying the digital shift and stepping up its development.

Ipsos’ personality and acknowledged difference in the market is built through five strong, distinctive values: Integrity, Curiosity, Collaboration, Client First, and Entrepreneurial Spirit. These values are inseparable and are implemented on a daily basis.

On 12th October 2011, Ipsos acquired Synovate, creating the third largest market research organisation globally. With this combination, aside from increasing our coverage globally, we have expanded and enhanced our range of services and products and acquired more expertise and experience in a wide range of specialist areas.

In the Philippines, we are committed to providing the best research services and local insights to our clients. Aiming to transcend the usual client-agency interaction, our goal is to establish an actual partnership with our clients. We do not stop at providing market data; we provide actionable insights and recommendations that clients can integrate into their decision-making process.

Our team is composed of experts in market research with comprehensive experience in different consumer segments and market sectors. We have specialists in the field of advertising, media, market understanding and measurement, product innovations, development and forecasting, and customer and employee research. We also have experts in automotive, healthcare, technology and telecom, real estate, corporate reputation, international development, utilities and B2B sectors.
With presence and experience in the market since 1997, our long-term partnership with clients in different industries bespeaks of our commitment to uphold the Ipsos values and client charter to “be our clients’ preferred research partner in our chosen areas of specialization. To achieve this, we will do our utmost to provide [them] with the right people, in the right place, at the right time….” Furthermore, we strictly adhere to ESOMAR/ MORES (Marketing and Opinion Research Society of the Philippines) Code of Conduct and ISO 20252 - Market, Opinion and Social Research Standards.