The Association of Tourism Officers of Central Luzon (ATOCEL) Inc. is a non-profit organization based in San Jose, San Fernando, Pampanga, within the Department of Tourism Region 3. Established to promote and enhance the tourism industry in Central Luzon, ATOCEL aims to unite tourism officers, professionals, and stakeholders to collaborate and develop innovative strategies for sustainable tourism growth in the region.

With a mission to empower its members through education, training, and networking opportunities, ATOCEL works towards creating a vibrant and inclusive tourism sector that benefits local communities and preserves the cultural and natural heritage of Central Luzon. The organization also serves as a platform for advocacy and policy-making, advocating for responsible tourism practices that contribute to economic development and environmental conservation. Through its programs and initiatives, ATOCEL is committed to fostering a positive impact on the tourism industry in Central Luzon and promoting the region as a premier travel destination in the Philippines.

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