LiveIt is the holding company for Ayala Corporation's investments in the BPO sector. It seeks to acquire or invest in BPO companies in the US, India and the Philippines that provide complex services, and have well-developed customer relationships in the international markets and the potential to leverage the Philippines' large pool of skilled professionals.

LiveIt's parent company, Ayala Corporation, was founded in 1834 and is the country's oldest business house, as well as one of its leading conglomerates. Ayala Corp and its listed subsidiaries have a combined market capitalization of approximately $15 billion.