The City of Santa Rosa is a strategic and ideal place for local and foreign entrepreneurs due to its proximity to all types of human endeavors. It is a major gateway to Metro Manila and the provinces of CALABARZON.
From a sleepy agricultural community regarded as a 'bedroom area' of Metro Manila, it was transformed into a boom town with the entry of local and foreign investors. It is the center of business, commerce and industry not only in Laguna but also the whole CALABARZON. It witnessed a boom in the development of industrial estates in the 1990's. Business in the area is bustling as shown by the presence of several industrial estates designed for handling large scale firms engaged in textile manufacturing, electronics, information and communications technology, food processing, industrial machines, and car assembly.
The city is world class with the presence of multinational companies in its premier industrial estates. Many first class housing projects offers accommodation for the middle and upper middle class of the migrant population of Santa Rosa particularly expatriates.