Ipsos in the Philippines is part of a global network of market research professionals with offices in 87 countries and headquarters located in Paris, France. We are proud to be the only global market research company that is managed and led by market researchers. As a team, we make our changing world easier and faster to navigate and understand to inspire smarter decisions. We are passionately curious about people, markets, brands, and society. We deliver with Security, Speed, Simplicity and Substance. These “4S” criteria are the pillars of our approach -- aiming to simplify our organization and processes, steering our teams towards new strategic priorities, and amplifying the digital shift and stepping up its development. And we uphold the following values which are inseparable and are implemented on a daily basis: Integrity, Curiosity, Collaboration, Client First, and Entrepreneurial Spirit.

Our team is composed of experienced market researchers specializing in advertising, media, market understanding and measurement, product innovations, development and forecasting, and customer and employee research. We also have experts in digital marketing/research and measurement, automotive, healthcare, technology, and telecom, real estate, corporate reputation, international development, utilities and B2B sectors.

With presence and experience in the market since 1997, our long-term partnerships with clients in different industries bespeak our commitment to uphold the Ipsos values and client charter to “be our clients’ preferred research partner in our chosen areas of specialization.” Furthermore, we are a corporate member of the European Chamber of Commerce of the Philippines and the Internet and Mobile Marketing Association of the Philippines to have a more active participation in shaping and developing our industry and spearheading digital growth. Finally, we strictly adhere to ESOMAR/ MORES (Marketing and Opinion Research Society of the Philippines) Code of Conduct and ISO 20252 - Market, Opinion and Social Research Standards.