Ipsos is an innovative, entrepreneurial, client-focused organisation, providing research services to clients on a global basis. We set ourselves high standards and aim to work collaboratively in partnership with our teams in order to service our clients most effectively.

Ipsos is proud to be the only global market research company that is still controlled and operated by market researchers. We aim to remain the natural home for intellectually curious and passionate researchers.

Our goal is simple: to be our clients' preferred research partners in our areas of specialisation, based on BQC (Better, Quicker, Cheaper) methodologies and processes. We want our clients to be proud and pleased to work with us - and we want each one of us to be proud and pleased to offer our clients high quality standards, efficiency and intelligence.

On 12th October 2011, Ipsos acquired Synovate, creating the third largest market research organisation globally. With this combination, aside from increasing our coverage globally, we have expanded and enhanced our range of services and products and acquired more expertise and experience in a wide range of specialist areas.

Ipsos Philippines is committed to providing the best research services and local insights to our clients. Aiming to transcend the usual client-agency interaction, our goal is to establish an actual partnership with our clients and not just stop at providing market data but proceed to actionable insights and recommendations that clients can integrate into their decision-making process.
Our team is composed of specialists and experts in research practices, consumer segments and different market sectors. We have specialists in the field of advertising, media, market understanding and measurement, product innovations, development and forecasting, and customer and employee research. We also have experts in automotive, healthcare, technology and telecom, real estate, corporate reputation, international development, utilities and B2B sectors.
In further support of our capability are resources in terms of regional/global industry experts; facilities in our office such as 2 FGD rooms complete with audio and video recording, one-way mirror, and simultaneous translator room; CATI facilities; online research; and IVR data capture.
With presence and experience in the market since 1997, our existing long-term partnership with clients in different industries bespeaks of our commitment to uphold the Ipsos values and client charter to “be our clients’ preferred research partner in our chosen areas of specialization. To achieve this, we will do our utmost to provide [them] with the right people, in the right place, at the right time….” Furthermore, we are focused on quality, strictly adhering to ESOMAR/ MORES (Marketing and Opinion Research Society of the Philippines) Code of Conduct and ISO 20252 ISO 20252 - Market, Opinion and Social Research Standards.

In the Philippines:
 3 Offices:
- Head Office – Manila
- Field Offices in Cebu and Davao
 Managing Director, Philippines: Marie Lee

Infrastructure
 Full-service office established in 1997
 100+ Full-time employees
 50+ Research Professionals with dedicated Specialists per area of expertise

Quantitative & Qualitative Capabilities
 24 CATI stations
 300+ Field researchers/Executive interviewers
 In-house data processing support
 Central Location / Street Intercepts
 Digital/Online/Social Media/Mobile survey capability
 ViewsCast (interactive voice response technology) capability
 Two fully-equipped focus group facilities with viewing rooms and audio and video recording equipment
What we do:
We explore market potential and market trends. We test products and advertising. We help our clients build long term relationships with customers. We study audiences and their perceptions of various media. We measure public opinion trends around the globe.

Our specialisations are served by six global brands recognized in all major markets:

Ipsos Connect - The Brand Communication, Advertising and Media Research Specialists
Ipsos Marketing - The Innovation and Brand Research Specialists
- Market Understanding and Measurement (Ipsos MarketQuest)
- Innovation and Forecasting (Ipsos InnoQuest)
- Healthcare (Ethical) Reseach (Ipsos Healthcare)
- Qualitative (Ipsos UU)
Ipsos Public Affairs - The Social Research and Corporate Reputation Specialists
Ipsos Loyalty - The Customer and Employee Research Specialists
Ipsos Observer - The Survey Management, Data Collection and Delivery Specialists




Why we can help you:
• Our industry-specific expertise:

- Advertising agencies
- Automotive
- Agricultural
- Call center/BPOs
- General consumer products
- Government and education
- Healthcare and pharmaceuticals
- Hotels and travel
- Industrial
- Information technology
- Luxury products
- Media
- Retail
- Real Estate
- Telecommunications
- Banking and finance
- Beers, wines and spirits
- Business-to-business
- Clothing and footwear
- Food and soft drinks
- Oil/Petroleum

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